Tag: Headlines

I watched a man read an entire article on his phone while standing in an airport security line. He never once stopped scrolling. He wasn’t reading, he was grazing. His eyes bounced from one bold line to the next, scooping up meaning in fragments, building a mental map of the piece without ever committing to…

You already know the headline is the most important part of your article. You know it because every writing teacher has told you, because your own behavior proves it (you skim headlines and click the ones that grab you), and because the data is unambiguous: eight out of ten people will read your headline, but…