Category: Writing Craft
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How Refined Authors Adapt Frameworks Without Losing Originality
Templates are like cilantro. People either worship them or regard them with deep suspicion, and both camps are wrong. The lovers treat templates like vending machines, insert formula, extract result. They chase gimmicks and headline plug-and-play frameworks without doing the thinking underneath. The result is content that looks like everyone else’s content, which is another…
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Grab a Drink and Sit Down for a Quick Writing Session Right Now
Daydreaming asks nothing of you. No schedule, no preparation, no outcomes. It drifts in when you’re staring out a window and drifts out when your phone buzzes. Effortless. Undemanding. And, most of the time, forgotten within the hour. What if you could capture more of what your daydreams are trying to tell you? Here’s the…
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Four Intelligent Routines to Elevate How You Absorb Information
It was 9:00 p.m. on a Friday. I pulled into my driveway, pressed the garage door opener, and nothing happened. Dead battery. I knew I’d need a nine-volt eventually, so I drove to Target, which was convenient, because I also “needed” trash bags, candles, and whatever else the end-cap displays would convince me was essential.…
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Forty Fast Revision Strategies Every Writer Should Know
I watch an unreasonable amount of YouTube videos about how to clean a bathroom. Not clean my bathroom, that would be productive. I watch other people clean bathrooms. I study their techniques. I admire their product recommendations. I absorb their satisfaction at a gleaming tile. Then I do nothing. My bathroom remains exactly as it…
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Five Clever Techniques for Weaving Metaphor Into Magnetic Writing
I was halfway through a perfectly fine article when I swapped the headline for a metaphor and watched the click-through rate double overnight. Same article. Same audience. One image changed everything. That’s when I stopped thinking of metaphors as literary garnish and started treating them as load-bearing walls. Here’s the uncomfortable truth: most content is…
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Eleven Frequent Grammar Errors Writers Keep Making
Let’s get something out of the way: I’m not here to be your grammar scold. Writing that’s conversational and engaging will always serve you better than writing that’s technically flawless but stiff enough to crack. Some of the best sentences ever written break rules on purpose. Outside of academic and professional contexts, writing that’s easier…
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Eight Powerful Revisions That Turn Average Writing Into Exceptional Prose
I once spent forty-five minutes editing a single paragraph. Not because it was broken. Because it was almost right, and “almost right” is the most dangerous state a piece of writing can inhabit. It lulls you into complacency. It whispers, “Good enough.” It is not good enough. Here’s the uncomfortable truth most writing advice won’t…
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Eight Methods to Blend Basic Imagery with Your Powerful Writing
It happened around third grade. You were nine. And something shifted. Before that age, you drew without embarrassment. You built towers. You mixed colors with abandon. You tried everything because you hadn’t yet learned the phrase “I’m not good at that.” Then the sorting began. The teachers and the classmates and the standardized tests carved…
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Drop the Fluff and Start Producing Sharper Prose Today
“Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine, talk to yourself; we all do. But, if you want to communicate with another thinking human being, get in touch with your thoughts. Put them in order; give them a purpose; use them to persuade,…
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Do You Have the Guts to Create Bold Content?
In January 2006, I launched a blog with the tagline “How to sell with blogs.” Within weeks, prominent bloggers were calling me pond scum. Publicly. By name. With genuine contempt. And here’s the part most people don’t believe: that was the plan. I knew that tagline would offend the old guard of blogging, the purists…
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Distinguishing Between Metaphor, Simile, and Analogy Once and for All
A friend of mine was presenting to a board of directors when someone interrupted to say, “That’s not a metaphor, that’s a simile.” He froze. He stumbled. He lost the room over a distinction he couldn’t articulate. He never made that mistake again. Neither should you. Here’s the thing: these three tools are cousins, not…
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Developing Your Writing Personality Without Going Overboard
I once read a blog post that opened with three exclamation points, deployed the word “amazeballs” without irony, and included so many emoji that my screen looked like a teenager’s phone had exploded across it. The topic? B2B software implementation. The writer was trying to be lively. I respect the impulse. But somewhere between “conversational”…
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Creating Prose That Connects Deeply with Your Audience
I once spent three hours on a blog post that I was certain was brilliant. Published it. Crickets. A week later I dashed off 400 words about a small frustration I figured nobody else would care about, and it generated more response than anything I’d written in months. The difference wasn’t quality. It was connection.…
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Crafting Subheadings That Capture and Recapture Your Audience’s Attention
I watched a man read an entire article on his phone while standing in an airport security line. He never once stopped scrolling. He wasn’t reading, he was grazing. His eyes bounced from one bold line to the next, scooping up meaning in fragments, building a mental map of the piece without ever committing to…
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Craft Excellent Blog Posts: Seven Actionable Tips for Today’s Creators
I used to think writing was like magic, the kind where you pull a fully formed rabbit out of an empty hat. So I’d sit down at my keyboard, stare at a blank screen, and wait for the rabbit. Sometimes for hours. The rabbit, unsurprisingly, rarely appeared. Eventually I learned that productive writers don’t think…
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Coping With Proofreading Fatigue After a Career of Catching Errors
Me: “Hey, Brain, time to proofread.” My Brain: “We don’t want to.” Me: “This article isn’t complete until we proof it.” My Brain: “Our eyes are tired.” Me: “There might be a mistake I want to correct. Or I might find ways to make it even better.” My Brain: “We want to eat chocolate chips.”…
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Borrow Tarantino’s Storytelling Method to Create Magnetic Content
I saw Pulp Fiction on opening night in 1994, and I remember two things with perfect clarity. First, the audience burst into applause after the opening scene, not the ending, the opening. I’d never seen that before. Second, I spent the next two hours with a question humming in the back of my brain like…
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Adopting Hemingway’s Bold and Simple Writing Style
Whenever I tell business people to write like Hemingway, someone inevitably says: “Hey, I’m no Hemingway!” To which the only reasonable response is: exactly. You’re not. Neither am I. That’s not the point. The point is that Hemingway chose to eschew obfuscation at every turn, to write simply and clearly instead of hiding behind flowery…
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A Straightforward Routine for Producing One Strong Article Every Week
The best writing advice I ever received was delivered in slippers. Mine, not someone else’s. I’d dragged myself to my desk on a cold morning, wrapped in flannel, nursing a cup of coffee that was more hope than caffeine, and I realized: the articles I was most proud of hadn’t been written in heroic marathon…
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A Reliable System for Writers Who Struggle to Deliver on Time
If you have trouble meeting deadlines, you’re reinforcing a stereotype I loathe: “Creative people are flaky.” That statement makes my blood boil. But I understand where it comes from. For professional writers, distractions aren’t always the enemy, they’re often the raw material of insight. The line between productive wandering and plain procrastination gets blurry, and…