Tag: Figurative Language
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Distinguishing Between Metaphor, Simile, and Analogy Once and for All
A friend of mine was presenting to a board of directors when someone interrupted to say, “That’s not a metaphor, that’s a simile.” He froze. He stumbled. He lost the room over a distinction he couldn’t articulate. He never made that mistake again. Neither should you. Here’s the thing: these three tools are cousins, not…
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Amplify Your Selling Points Through Juxtaposition Narratives
I once watched a copywriter present two versions of a sales page to a room full of marketers. Same product. Same benefits. Same price. The only difference was the story that preceded the benefits. Version A led with the benefits: “Save time, reduce stress, grow faster.” Version B started with the pain: the late nights,…