Tag: Editing
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Adopting Hemingway’s Bold and Simple Writing Style
Whenever I tell business people to write like Hemingway, someone inevitably says: “Hey, I’m no Hemingway!” To which the only reasonable response is: exactly. You’re not. Neither am I. That’s not the point. The point is that Hemingway chose to eschew obfuscation at every turn, to write simply and clearly instead of hiding behind flowery…
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A Five-Phase Writing Workflow That Eliminates Three Common Frustrations
I once asked a room full of writers to name their biggest struggle. The answers poured in, dozens of them, but they all collapsed into the same three complaints: I can’t get started. I can’t stop rambling. I can’t finish. Sound familiar? (If it doesn’t, congratulations, you’re either lying or you don’t write.) Here’s the…
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A Detail-Oriented Writer’s Twelve-Step Preflight Guide for Blog Posts
I once watched a writer accidentally publish a half-finished draft to a site with six figures of daily traffic. The post went live with a placeholder headline that read “WORKING TITLE, FIX THIS.” It sat there, in all its glory, for forty-seven minutes before anyone noticed. That writer was not me. (This time.) But it…
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Editing Techniques That Turn Rough Drafts Into Compelling Masterpieces
I used to think writing was the hard part. Then I became an editor and learned the truth: writing is the first part. Editing is where the work actually happens, where you take the raw ore of your thoughts and hammer it into something that gleams. The content people share, bookmark, and email to friends…
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Six Essential Ingredients Every Engaging Article Needs
Ask most people what their content marketing strategy is, and after you cut through the jargon, it boils down to something roughly translated as: “More eyeballs. Please. Any eyeballs.” This is not a new impulse. The quest for attention is as old as commerce itself. And it does matter, ask anyone trying to build a…