Tag: Direct Response
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Ethical Promotion: Five Cases That Prove Selling Can Be Honorable
A former coworker once told me, with complete sincerity, at a lunch table full of people, that he would never date anyone who worked in marketing. “It’s just so sleazy,” he said. “Choosing that line of work says a lot about a person.” (I was young. It stuck with me. That sentence lived rent-free in…
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The Architectural Blueprint Behind Copy That Sells
I once rewrote a landing page for a friend. Same product, same features, same price. The only thing I changed was the structure, the order in which the information appeared. His conversion rate tripled. Same bricks. Different house. That’s the thing about persuasive writing that most people miss. They think persuasion is about what you…
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Classic Persuasion Methods Every Writer Should Master
I spent years writing blog posts I thought were useful. I’d pour hours into them, research, structure, careful phrasing, and then I’d hit publish and hear nothing. Crickets. Not a sale. Not a subscriber. Barely a comment. Here’s what I didn’t understand: useful and persuasive are not the same thing. Persuasive writing isn’t manipulation. It’s…