Category: Content Strategy
-
A Ninety-Day Roadmap for Finishing Your Content Endeavor
At the end of June 2009, I got an idea: I should write an ebook. My writing and editing business was less than a year old. I had never written anything that resembled a book. The notion should have felt absurd. It didn’t. It felt like the next step I’d been avoiding by calling it…
-
Seven Strategies to Attract an Audience When You’re Completely Unknown
The early days are a quiet kind of magic. Nobody’s watching. Nobody’s expecting anything. You can say the wrong thing, publish the imperfect draft, experiment with a voice that doesn’t quite work, and the stakes are beautifully, almost painfully low. It’s the one phase of building an audience where you’re truly free. Naturally, we all…
-
What It Really Takes to Succeed as a Content Creator in a Noisy World
I once worked closely with someone who had bright pink hair. Neon, unapologetic, visible-from-across-a-conference-hall pink. And here’s what happened inside my head every time I sat down to write: Am I interesting enough? Do I need a thing? Should I dye my hair? Get a signature outfit? Develop a larger-than-life persona? It’s the question that…
-
Building a Content Marketing Plan From Scratch
I was on a call with a sharp marketing director who’d just been told to “create a content strategy.” She’d read the blog posts. She’d attended the webinars. She knew she needed one. And then she sat down at her desk, opened a blank document, and realized she had absolutely no idea what a content…